imtoolboxI am often asked about some of the tools I use to make my marketing tasks a little easier. I’ve compiled a partial list of tools that I use almost daily. All the tools I’ve listed here are free, powerful and will save you loads of time with your marketing tasks.

1. Kompozer
If you’re looking for a great HTML editor, Kompozer is the way to go and I give it my highest recommendation. Kompozer is a complete web authoring system that combines web file management and easy-to-use WYSIWYG (what-you-see-is-what-you-get) web page editing. Kompozer is ideal for non-technical computer users who want to create attractive, professional looking web sites without needing to know HTML or web coding.
Click here for Kompozer.
2. Smart FTP
You’re going to need a software program when you’re ready to upload files to your web host. There are quite a few programs out there but the one I use and recommend is Smart FTP. It’s fairly easy to use but it is fast and powerful. There are also lots of user guides in the event you get stuck.
Click here for Smart FTP.

3. Roboform
I use many marketing tools but this one probably saves me the most time. If you’re like most marketers you probably have dozens of usernames and passwords all the different sites you frequent. Remembering all those passwords would be near impossible. Roboform saves all of your various log-in details inside a toolbar that sits at the top of your browser. When you want to visit a site, you just select it from the drop down menu and Roboform takes you to the the log-in page and logs you in.
Click here for Roboform.

4. Zamzar
Zamzar is an excellent free online tool that allows you to convert your files from one format to another, without the need to download bulky software. It supports a large variety of formats, and it’s perfect when you need to quickly convert something to a PDF  or when you need to turn a gif into a jpeg. They have upgrade options available but the free service is all you should need.
Click here for Zamzar.

5. Gimp
If spending hundreds of dollars on a graphics editing program isn’t in your budget, Gimp is a great free alternative. This is an outstanding program that has more functions than I can list here. If you’re like most marketers, there will come a time when you need a program to edit your graphics and Gimp will be an excellent resource.
Click here for Gimp.

6. Google Alerts
Google Alerts is a great time saver that is completely free and which really helps save lots of time. You simply tell Google what keyword you’d like to monitor and when that keyword appears in Google, you get an email telling you all about it. This saves you having to spend time looking for new content on different topics and instead, you can let Google notify you as soon as anything relevant hits the Internet.
Click here for Google Alerts.

7. Google Reader
Almost every blog publishes an RSS feed and when you subscribe to a reader, you’ll get the content delivered to you as soon as it appears. If you are not using RSS to stay up to date with the best content, I recommend that you start doing so. There are many RSS readers available but my favorite is the Google reader. It is free, saves time and very easy to use.
Click here for Google Reader.

8. Copyscape
Have you ever wondered if someone was copying your content? Copyscape gives you the ability to check and see if anyone is copying your content without your permission. All you need to do is enter your URL and hit submit. Their system will quickly check the Internet and see if anyone is using your content. This free tool can come in very handy.
Click here for Copyscape

9. Big Boards
Here is a great tool to help you find busy forums relevant to your chosen niche. Searching for those forums can be very time consuming but this handy resource will help speed things along. If you need to do some forum marketing or research, this is a great tool to have.
Click here for Big Boards.

10. Stock.XCHNG
This is one of the best resources for free photos on the Internet. I usually go here first when I need to find a picture for my site. You’ll find photos for nearly any category you can think of. Most of the photos have unrestricted rights but just in case, you should always check before using them.
Click here for Stock Xchng.

I hope you find some of these tools useful. The tools listed above are just a partial list and I’ll be adding more in a future post. I don’t want to be responsible for you suffering from information overload.smile

Are you currently using any of these tools for your marketing tasks and if so, what do you think about them?

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